For those of you who don't believe in miracles, here's something for you to chew on:

The following headline appeared on KRNV.com today: Krispy Kreme in Reno closes due to economic struggles

At first glance you are led to believe that there simply isn't a market for nasty doughnuts, thus causing Krispy Kreme to close it's doors. In fact, it's a bunch of blah blah about increased prices for gas and commodities, blah, blah. Specifics aside, this is a huge win for Reno.

I mean, it's always terrible whenever someone loses their job - especially when their termination notice is taped to the front door. You have to look at it objectively, though. If there was a business that sold beverages that were made from rejected blood donations and they were forced to close, how bad would you feel? It's the same thing with Krispy Kreme - they sold an unsatisfactory product and it finally caught up with them.

The KTVN story offers additional insight. Although the headline reads "Gas Prices Shut Down Reno Krispy Kreme Permanently", the story goes on to say "the company says they're not ruling out one day returning to the Reno market." I would encourage the company to rule out returning to Reno. Consider what happened in Arizona: "...after pulling out of Arizona two years ago, a new store opened there just week." Of course, there is a typo in this sentence - it should have read "a new store opened there just weak." In any case, we know what they meant.

Since it's unlikely that we're going to see a Tim Horton's in Reno, I'll settle for some good ol' Dunkin'.