It was too good to last. Chase broke his one night sleeping streak by getting up at steady and somewhat frequent intervals last night. Unfortunately for Emilie, I didn't hear him and she was stuck getting up with him all night. Poor, poor Emilie.

Chase went in to get his shots today. I wasn't there but Emilie said that he turned bright red and screamed like crazy. The trauma was short-lived as he went home and slept. Poor Chase.

In a surprising revelation, the audience of this page temporarily spiked to near double-digit numbers. This was due to my subjective analysis of the cuclearly.com/Sierra Schools Credit Union ad campaign. Benjamin Rogers from The CEO Report called me regarding my February 1, 2006 post. A Google search for cuclearly brings back my page as one of the results, so he called to ask how I cracked the case of the kooky campaign. I talked with him for a few minutes and a few days later he e-mailed me a copy of the story he was working on.

The article alludes to the idea that people at the credit union discovered and visited my blog. I'm worried that there may be some type of vicious credit union mafia that is plotting my demise because of my unfavorable review of their campaign. I'm just kidding(?)! Although the case for the "bait-and-wait" campaign is clearly and solidly laid out in the article, I must disagree with the logic. The case of Mor Furniture is used, which I cannot argue with. They point to the fact that people still remember and talk about that campaign. They are forgetting that Mor drenched the population with the name of their company while withholding information about what kind of business they were. With the credit union, there is no information about who they are or what they are. This makes them forgettable, at best. Another problem is that they seem to be trying to sell an ad campaign, rather than an actual product. Do they want people to remember their business or their campaign?

What started as an observational rant has turned into a one-sided discussion. Consider this case closed and we shall not talk about it again unless I change my mind at some future point.