Warning! This blog entry contains a spoiler! If you don't want to know that www.cuclearly.com is an advertisement for Sierra Schools Credit Union then stop reading now!!

I don't understand why some people never learn! People in Reno have recently started to see advertisements that say nothing more than "Soon, the choice will be clear." The billboards or television commercials point you to www.cuclearly.com. When you go there, there is a message that says "You'll start to see things more clearly on March 6, 2006" and there is a counter counting down to that day.

This same approach was used by AT&T during their "mlife" campaign a few years ago. If I remember correctly, they even advertised that during the Superbowl. Similarly, Mor used this technique to announce their arrival to the Reno market. They never advertised that they were a furniture store - they just had weird, ambiguous ads for "Mor".

Why do people think this is good advertising? It's annoying! Maybe they think it's good because people are talking about it. Well, I talk about that crazy cannibal guy in Germany, but that doesn't make him good.

Finally, the thing that makes this ad campaign the worst is that it is misleading. When you see the ad you think 1) it is an ad for laser eye surgery or something similar or 2) it might be something else but it's probably an eye surgery place. This idea is strengthened by the fact that the billboards and television commercials show a blurry object in the background that becomes more clear as the date grows closer.

Well, the fact of the matter is that it is an advertisement for Sierra Schools Credit Union. That's right - this whole thing is about a credit union. LAMELAMELAMELAMELAMELAME!!!!!!!!

But overall I don't really have an opinion on this subject.